WHAT BEGAN AS A MODEST 1,100-DOLLAR INVESTMENT IN 1990 HAS DEVELOPED INTO ONE OF THE MOST ICONIC BRANS IN FOOTWEAR. FROM A FACTORY IN QUEENS, NY, STEVE MADDEN HAS REVOLUTIONIZED THE SHOE INDUSTRY, MERGING YEARS OF EXPERIENCE WITH UNIQUE AND CREATIVE DESIGNS.

INSPIRED BY ROCK AND ROLL AND HIS NEW YORK ROOTS, HIS VISION TO PROVIDE ON-TREND WOMEN AND MEN WITH AN OUTLET TO EXPRESS THEIR INDIVIDUALITY IS INNOVATIVE, DARING AND INSPIRING. STEVE´S INNATE UNDERSTANDING OF TRENDS AND UNPARALLELED WILLPOWER HAVE RESULTED IN MILLIONS OF CUSTOMERS WORLDWIDE AND PROPELLED HIS DESIGNS TO THE FOREFRONT OF FASHION.

HE HAS EXPANDED THE STEVE MADDEN BRAND INTO A TRUE LIFESTYLE AND DESTINATION FOR FOOTWEAR, HANDBAGS AND ACCESSORIES, SOLD IN OVER 80 COUNTRIES WORLDWIDE. IT´S ABOUT AUTHENTICITY. IT´S ABOUT EMBRACING INDIVIDUALITY. IT´S STEVE MADDEN.

SHOES MIGHT BE THEIR HEART, BUT THERE’S SO MUCH MORE TO KNOW AND LOVE ABOUT LEMON JELLY. TO EVERYTHING THEY DO, THEY ADD PIECES OF THEIR OWN HISTORIES AND TOUCHES OF OWN EXPERIENCE, GIVING EACH SHOE A CHARACTER OF THEIR OWN.

WHETHER YOU ARE SUNBATHING BY THE POOL OR UNDER POURING RAIN, LEMON JELLY’S GOT YOUR BACK. TO THEM, FUNCTIONALITY IS KEY AND THAT IS WHY THEY PRODUCE FOOTWEAR THAT, BESIDES ITS FASHIONABLE LOOKS, IS BUILT FOR WATER ENVIRONMENTS USING VEGAN, RECYCLED MATERIALS WITH A SCENT OF LEMON.

WITH THE INSPIRATION OF GREENLAND WINTERS AND SWISS HEARTS, INUIKII WAS BORN. INUIKII – A NAME WITH TWO WORDS DESCRIBES THE BEAUTY OF TWO STORIES. INU; AS THE NAME MEANS ATTRACTIVE AND IS ALSO USED FOR THE DESCRIBING WORD «GIRL». IKII; ON THE OTHER HAND, REPRESENTS THE COLD AND COSY SIDE OF THE BOOTS, «COLD» IN THE LANGUAGE OF THE INUIT. BOTH WORDS ARE A SHORT STORY OF WHAT WE ARE AND WILL BE IN THE FUTURE: THE BEAUTY OF THE COLD.