Nicole och Peter


ALLINE Agency is a retail and PR platform, primarily focusing on lifestyle and fashion. Founded by entrepreneurs and partners in life Nicole Nordin & Peter Forsberg in 2014. Our core competence is to launch and grow brands, both on the Scandinavian market and globally. With a dedicated and strong team, combined with Peter and Nicole’s extensive network and experience, ALLINE Agency will take your brand to new heights.


Behind ALLINE Agency is a driven team focusing on growing our community by encouraging on-going engagement and supporting overall business goals. We have a solid variety in the team with complementary strengths to cover for all parts of the business. We are flexible, fast and always ready to take action.


We value coherence and believe that our 360 approach is the optimal way to work with sales, marketing and PR. Our dedicated team will advise you on the most appropriate activation strategy and complete the consumer journey by introducing the brand in a dynamic way, nurturing the relationships and closing the sale to ultimately generate brand engagement, growth and clear results.



We are committed to the overall purpose of increasing sales and understand that every activity is driven by result in terms of brand engagement and ultimately, conversion. We operate on the Scandinavian market, with approximately five-hundred wholesale partners and various strategies to reach new leads and generate interest. Our goal is to be accessible, engaged and hands on in building brands with a 360 sales and communication approach.


With progressive communications we aim to make a difference in ever-changing times. We implement powerful and strategic PR and marketing efforts to both attract and hold attention.

Not all PR is good PR – we are very selective and precise in how we work with each brand. After determining our joint long-term objectives, we identify which media outlets or influencers are key players, and we create content and PR activations accordingly. All efforts should correlate with the overall brand building.

We implement powerful, proactive, and passionate PR and marketing activities and offer a comprehensive range of integrated marketing services to meet every client’s unique needs. We practice in multiple areas across B2C and B2B categories, all in effort to raise brand awareness, conversion, and bottom-line results.


Our social service combines digital and physical networking. We offer creative social media plans, VIP endorsements, SEO / SEM strategy and careful event planning and execution. Our showroom and press office are great use in our network and community building. We work actively with seedings, lend-outs and product placement. We also have an in-house photo studio where we shoot content and collaborate with influencers and other partners.

We focus on maintaining close and personal relationships and prioritize long-term commitment.  We put great effort on finding or creating genuine relations between brands and influencers. The focus for each category is to enhance brand visibility, reach out to their respective communities, and create an engagement and demand for the brand.


With a feminine, vibrant and fearless style, Chaleur creates high-quality faux fur for women and children. Produced in northern Sweden, each piece is handcrafted and sewed by hand. The brand was founded in 2017 by Nicole Nordin and Alexia Kafkaletos with the ambition of offering fashionable faux fur jackets and accessories for women and children.

Designed in London, the colourful, playful and bold shoe brand founded by Kat Maconie has become the leader of a new generation of footwear brands. From Taylor Swift to Maisie Williams, her statement heels have put a spring in the step of some of the world’s most fashionable women. Kat Maconie shoes are instantly recognisable by their dazzling colour palette, statement hardware frames on architectural heels, and maximalist details. From beaded and bedazzled, to embroidered and appliqued; more is more.

We Norwegians is an apparel brand based in Voss and Oslo, Norway, with focus on the design and manufacture of premium wool products. With years of experience as a designer within fashion and sportswear, Tove Grane decided to bring her love for wool, sustainability and Norwegian knits together with contemporary design, to create the label We Norwegians.

INUIKII is a luxury footwear brand with a commitment to sustainability. INUIKII designs striking and adaptable footwear tailored to the needs of the modern individual. Every pair of shoes is handcrafted in Europe, ensuring a unique piece crafted to the highest standards. Among INUIKII’s styles are sophisticated classics as well as fashion-forward designs.

While Lemon Jelly’s rain boots may be their heart, there is much more to discover about the brand! Since 2013, Lemon Jelly footwear has been developed, designed, and produced in Portugal. In addition to having a signature lemon scent, Lemon Jelly shoes are made of materials that are durable, recyclable, and animal-friendly.

With a focus on sport and leisure, Montereggi reinterprets essential outerwear with a modern approach, highlighting its interpretative versatility and diversified wearability. For every season and occasion, Montereggi offers a wide range of high-quality outerwear pieces that combine function and style.

As an innovative lifestyle brand, Moaconcept believes in the power of ideas, art, culture, creativity, and positive comparisons. The Moaconcept project was established by a group of Italian designers who see art and creativity as their calling, blending original artistic inspiration with an understanding of luxury market trends. Florence-based Moaconcept combines Italian style with international flair.

Worn by millions of people throughout the world, Steve Madden has led the fashion industry to a new level of success. Steve Madden’s vision is to provide fashion forward individual a unique way to express their distinctiveness through their personal style. Steve Madden offers an ideal blend of quality, comfort, and style.




We appreciate your interest in employment opportunities at ALLINE Agency. Currently, we do not have any positions available, but we are always looking for new talent to join our team. To be considered for future openings, please submit your resume and we will let you know when a suitable position becomes available.



Nicole Nordin

M: +41 79 152 32 29
E: nicole@allineagency.com

Sofia Larsson

M: +46 70 036 44 46
E: sofia.larsson@allineagency.com

Jasmine Khodadi

M: +46 762 97 49 49
E: jasmine@allineagency.com

Azra Tuco

M: +46 73 985 81 48
E: azra@allineagency.com

Daniella Bergström

M: +46 73-519 99 97
E: daniella@allineagency.com

Jacqueline Carlryd

M: +46 72 165 55 98
E: jackie@allineagency.com



OFFICE HOURS 09.00-17.00

MOBILE +46 70 036 44 46
(OPENING HOURS 09.00-16.00)